First-mover advantage — is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.cite book |last=Grant |first=Robert M.… … Wikipedia
first-mover advantage — ➔ advantage * * * first mover advantage UK US noun [U] ► MARKETING the advantage that a company has when it is the first to introduce a new product, service, or technology, and so does not have competition from other companies: »We lost a lot of… … Financial and business terms
First Mover Advantage — Unter zeitorientierten Wettbewerbsstrategien werden in der Betriebswirtschaftslehre, insbesondere im strategischen Marketing und Innovationsmanagement, Strategien analysiert die sich mit dem Zeitpunkt der Markteinführung von (neuen) Produkten… … Deutsch Wikipedia
first mover advantage — /fa:st mu:və ədˌvɑ:ntɪdʒ/ noun the advantage a company gets in being the first to enter a market … Marketing dictionary in english
last-mover advantage — n. The advantage a company gains by building its business slowly and then benefiting down the road from improved technology or lower costs, especially during an economic downturn Example Citation: Dynegy s announcements even included a dig at… … New words
last-mover advantage — ➔ advantage * * * last mover advantage UK US noun [S or U] ► MARKETING the advantage that a company has when it is the last to introduce a new product, service, or technology, because it can learn from developments that have taken place, or from… … Financial and business terms
second-mover advantage — ➔ advantage * * * second mover advantage UK US noun [C] MARKETING ► the advantage that a company has when it offers a product or service later than a competitor, because it can learn from customers reactions and offer something better than its… … Financial and business terms
First Mover — A form of competitive advantage that a company earns by being the first to enter a specific market or industry. Being the first allows a company to acquire superior brand recognition and customer loyalty. The company also has more time to perfect … Investment dictionary
advantage — ad‧van‧tage [ədˈvɑːntɪdʒ ǁ ədˈvæn ] noun [countable, uncountable] something that helps you to be better or more successful than others: • America s lead in aerospace is one of its most important competitive advantages. • Government subsidies give … Financial and business terms
mover — mov‧er [ˈmuːvə ǁ ər] noun [countable] FINANCE a share whose price has increased or decreased a lot in a particular period: • It was one of today s major movers up 10 to 468. * * * mover UK US /ˈmuːvər/ noun [C] ► STOCK MARKET a company whose… … Financial and business terms
